The sexual values of absolutism (abstinence until marriage), relativism (sexual decisions made in relationship context), and hedonism (“if it feels good, do it”) were assessed in a convenience sample of 2922 college students at a large southeastern university.  Results are revealed in the table below.  While “relativism” was the primary sexual value among both women and men, women were more likely to be “absolutist” and men “hedonistic” in their sexual values.  Additional information on sexual values can be found in the Sexual Intimacy room of Heartchoice.com

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Sexual Values of 2.922 College Students

Respondents                 Absolutism           Relativism            Hedonism

Male students                   13.9%                   51.1%                   27.0%

Female students                19.8%                   64.3%                   15.6%

Source:  Knox, D., and  S. Hall. 2010  Relationship and sexual behaviors of a sample of  2,922 university students. Unpublished data collected for this text. Department of Sociology, East Carolina University, and  Department of Family and Consumer Sciences, Ball State University.